The Strategic Power of a Revenue Operations Roadmap

Michael Hanna

Published on: 08/07/2025

Your Revenue Operations Roadmap is your main strategic tool to determine priorities, align stakeholders, and secure resources. If your Revenue Operations team is mainly a reactive order-taking function, then you urgently need a roadmap.

Revenue Operations Owns the Digital GTM Experience

Michael Hanna

Published on: 08/04/2025

As Sales and Customer Success teams have shifted to remote and hybrid work models, our scope in Revenue Operations has expanded. We don't just create tools. We own what it means to "go to work". In this article we explore how to maintain actionable empathy for the stakeholders who live everyday in the digital world that we create.